WA Mentoring

Unlocking Your Potential: A Guide to Knowing When It's Time to Hire a Professional Business Coach

Hiring a professional business coach can be a valuable investment for any business, but it's important to know when the time is right to bring one on board. Here are seven signs that it might be time for your business to hire a professional business coach:

  1. Your business is growing rapidly: If your business is experiencing rapid growth, it can be tough to keep up with the demands of managing and expanding your company. A business coach can help you navigate this growth phase and develop strategies to sustain and scale your business.

  2. You're feeling overwhelmed: Owning and running a business can be stressful, and it's easy to feel overwhelmed by the demands of the job. A business coach can help you identify and address the sources of your stress, and provide guidance on how to better manage your workload.

  3. You're stuck in a rut: If your business has hit a plateau or you're struggling to take it to the next level, a business coach can help you identify new opportunities for growth and expansion. They can also provide fresh perspective and help you break out of old habits that may be holding you back.

  4. You're lacking focus: It's easy to get sidetracked by the day-to-day demands of running a business, but a business coach can help you stay focused on your long-term goals and objectives. They can provide accountability and support to help you stay on track.

  5. You're facing a major decision: Whether it's deciding on a new direction for your business or choosing the right team members, major decisions can be tough to make on your own. A business coach can provide unbiased advice and support to help you make the right choices for your business.

  6. You want to improve your leadership skills: Being a good leader is crucial to the success of any business, but it's not always easy. A business coach can help you identify and improve upon your leadership skills, and provide guidance on how to effectively manage and motivate your team.

  7. You want to build a strong business foundation: If you're just starting out in business, a business coach can help you lay a strong foundation for success. They can provide guidance on everything from creating a business plan to developing effective marketing strategies.

Overall, hiring a professional business coach can be a smart move for any business looking to take their company to the next level. If you're experiencing any of the above signs, it might be time to consider bringing a business coach on board.

Please feel free to reach out if you have any questions. WA Mentoring can help you with your business coaching needs.

Instagram Marketing Trends You Should Pay Attention To

Photo by Prateek Katyal

If I were to ask you if you would like a free billboard on Highland drive what would you say? Of course you’d say yes! Well technically that’s what we have with social media. It blows my mind when small business owners aren’t using these free platforms. Overall Instagram is the most “emotional” because it deals strictly in pictures and videos.

Instagram is one of the most popular social media platforms, with over one billion monthly active users. The platform is especially popular with young adults, with 71% of 18- to 29-year-olds using it. For small businesses, Instagram can be a powerful marketing tool. In order to maximize your results, it's important to stay up-to-date on the latest Instagram marketing trends, as they can change often.

One trend that shows no signs of slowing down is the use of Instagram Stories. Stories are short, ephemeral posts that disappear after 24 hours. Since they're temporary, Stories are perfect for sharing behind-the-scenes content, brief updates, and special offers. With over 500 million daily active users, Instagram Stories offer a huge potential audience for small businesses.

Another trend to pay attention to is the increasing use of Instagram Shopping. Instagram Shopping lets businesses tag products in their posts and link directly to product pages. This makes it easy for customers to learn about and purchase products without ever leaving Instagram. Shopping is available to businesses in certain countries and categories, and Instagram plans to roll it out to even more businesses in the coming months.

Finally, micro-influencers are becoming an increasingly important part of Instagram marketing. Micro-influencers are everyday users with a large following on social media. They tend to have high engagement rates and can be very effective at promoting products and services to their followers. If you're looking for ways to connect with more customers on Instagram, paying attention to these trends is a good place to start.

As a professional business coach, I talk to my clients often about using these tools. The catch is, we get too much into our own heads about what we should post and when. At the end of the day we talk ourselves out of taken action on the platform. Move past your fear, post things you believe would be helpful, entertaining, or thoughtful for people and have fun with it. There are a ton of opportunities to speak with your “tribe”, and/or potential clients for FREE! Don’t take these platforms for granted.

Jason